The September Surge - Fact or Fiction?

The so-called ‘September Surge’ has generated a lot of buzz in recent months - five billion views on TikTok, to be exact. As a result, jobseekers have been preparing for a dynamic job market, with organisations ramping up their hiring at unprecedented rates. The concept is seen as a saving grace by job seekers and recruiters alike, who have been stifled by reduced headcounts and a passive job market over the last few years.

But here’s the twist – does the September Surge even exist? Some experts debate whether it’s real, emphasising that there are other times of the year to pay just as much attention to.